The Importance of Diverse Sales Metrics

May 25, 11:15am | GMT+3
Duration: 20 min
Track: Business
Seda Sahradyan

Seda Sahradyan

Product Manager, Pipedrive, Estonia

Although outcomes are undoubtedly important, focusing on and measuring the other aspects of sales can and will lead to better results. Discover the details that you may be missing.

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About speaker

Seda has been working in the tech industry for a more than a decade but it wasn’t until the last 3 years when the word “report” has become heavily emphasized for her. When she joined the Pipedrive (Sales CRM) team as a Product Manager she was tasked with leading the Statistics track and eventually found herself completely restructuring and rebuilding it. Seda says: "The experience has been a journey, not only discovering the deeper role reporting plays within the Sales world, but also setting a vision that brings the revelations to life."